We improve your Loyalty Strategies of the customer across physical and digital channels through circular processes DATA-DRIVEN which create continuous knowledge and innovation: data acquisition, data quality, insight generation, user segmentation, one-to-one communication, performance analysis, and evolving promotional-advertising plans.
The platform Mail-Maker
Professional, fast, and flexible
The proprietary digital messaging platform MAIL-MAKER is interconnected with the custom-designed DATA WAREHOUSE for the client. The entire DATA-DRIVEN process is managed in an IaaS model to ensure optimized ROI and timing. The technological layout ensures the precise and instant activation of the MARKETING AUTOMATION TOOLBOX with records from the CRM and business touch points.
TECHNOLOGIES & SERVICES
Advanced Solutions for Relationship Marketing
One-to-One Communication
Data Warehousing
Mail-Maker Platform
Automation Tool Box
Prospect Media
Email Marketing
SMS Geo-marketing
TeleMarketing B2C
Data Quality & Compliance
Data Quality
Privacy Compliance
Database Design
Full-Service Solutions
Design and Planning
Deliverability Management
Analytics and Reporting
Priorities of data-driven Marketing
The proprietary digital messaging platform MAIL-MAKER is interconnected with the custom-designed DATA WAREHOUSE for the client. The entire DATA-DRIVEN process is managed in an IaaS model to ensure optimized ROI and timing. The technological layout ensures the precise and instant activation of the MARKETING AUTOMATION TOOLBOX with records from the CRM and business touch points.
Project Roadmap
We support the client-centric evolution of your RELATIONSHIP MARKETING facilitating synergies between IT and Marketing Operations departments with technology consulting and outsourcing services throughout the entire implementation and development phase of the project.
ASSESSMENT
Analysis of technological and compliance opportunities and challenges based on the marketer’s objectives
ADVICE
Design of the content map that defines what to say and how to say it, across various forms of communication
ACTIVATION
Design and enablement of all phases of Brand-target relationship: awareness, engagement, and loyalty
ACCOUNTING
Management and measurement of performance to implement continuous innovation based on the results collected
Our HISTORY
A Strategy in Continuous Evolution
2006
Founded in Rome. Digital Metrics combines professional IT and digital marketing expertise.
2007
Activation of Mail Maker, the email and SMS platform interconnected with specialized databases for relationship marketing
2009
Creation of the Geko ADV agency, which establishes itself as a leading player in the European Prospect Media Market
2017
Year of the opening of the new Milan office dedicated to Performance Media
milion
0
Contacts for the Performance Media affiliate network for the distribution of Campaigns and Contests
milion
0
Percentage of contacts consented to direct marketing and telemarketing reached by our database
billion
0
Emails/SMS messages sent annually by the Mail Maker platform with a high delivery rate
billion
0
Monthly records acquired in total security on IaaS Data Warehouses configured for our clients
Why Digital Metrics
We have been pioneers in European One-to-One marketing, specializing in the custom configuration of IaaS technology architectures for relationship marketing, integrated with our email/SMS communication platform, Mail-Maker.
Is your ERP ineffective when queried to generate insights and leverage for relationship marketing? We design Data Warehouses that aggregate data selectively and functionally to convert information into digital communication strategies.
We assist the brand in implementing data collection and processing policies in compliance with the new EU General Data Protection Regulation (GDPR) 2016/679 and the Italian Data Protection Authority’s guidelines, aimed at loyalty programs and direct marketing.
A successful strategy must constantly drive the registration of new potential customers across various business touch points. We develop turnkey Lead Generation projects with high distribution and conversion rates.
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Our Strengths
We apply a holistic approach to Data Quality to ensure the optimization and growth of the client's information assets:
– removal of redundancies and CRM data cleaning
– deduplication and correction of formal errors in contact data
– hard and soft bounce management
– processing of calculated fields on CRM data and consents
CONSULTING
We support the client by fostering a team approach that integrates top IT, legal, and digital media expertise into the project.
OUTSOURCING
With our full-service support programs, we assist in the client-centric evolution of the brand by facilitating synergies between IT and CRM departments.
SCALABILITY
Our cloud computing IaaS solutions are incremental and enable the client to enhance the project with optimized time and cost.
Case histories
Together with the client to build measurable results
Full-Service Solutions
26 July 2024
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One-to-One Communication
26 July 2024
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Full-Service Solutions
26 July 2024
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