Since 2014 we have been providing integrated relationship marketing services for the perfumery brand Limoni, Douglas Group. On the DB we collect and process master data and CRM data of more than 3 million cardists. The targeting of the retargeting campaign is done by tracking the purchase of a WEDDING BEAUTY makeup service at the end of which the customer gives a specific consent to data processing. DeM offers a free “festivity makeup” session to celebrate the occasion exactly one year after the wedding.