What is the Media Kit and how to create your own
It seems that everyone in your industry knows and talks about your competitors' products or services and not your own. On Blog articles, social media posts, online reviews. How did they succeed and why couldn't you?
What is the Media Kit and how to create your own
What is the Media Kit?
Sure! Here’s your text translated into English, keeping the tags intact:
To achieve your Business goals (sales and revenue), you know you must first build solid Brand Awareness. You need to become known and recognizable to the audience, both at the brand and offer level.
Especially in digital environments, the only truly winning strategy to build a strong presence and awareness is to create forms of collaboration with other companies, journalists, influencers, and bloggers.
To work with these collaborators, you will need to equip yourself with a “package” of visual materials, media, and communication to share to facilitate their editorial work.
And at this point, we can answer our first question.
What is a Media Kit? The package of visual materials, content, files, and information about your company and products that can be used for the creation of editorial content and and related communications.
Why is it essential to have a Media Kit?
Having a good Media Kit, accessible and downloadable directly from your website is a factor that can really make a difference.
Put yourself in the shoes of your potential collaborators (bloggers, influencers, journalists) and imagine wanting to write an article or post about a company. First, you will need to gather information, graphic materials, and documentation.
If you could easily access all these contents immediately on the website of the company you are interested in, your work would be greatly facilitated and you would be more than happy to start right away.
This is a first, excellent reason to prepare and make your Media Kit accessible.
Additionally, it is also convenient for you because it avoids unnecessary email exchanges and materials.
And last but not least, a clear and complete Media Kit ensures that your corporate image and information about your products/services are always consistent and unaltered.
How to Create Your Media Kit
It is clear to you that the Media Kit is that set of information, content, media, that a blogger or influencer needs to prepare an article about your company and offer.
But in practice, what should be included in this “package” for the press? How to create your Media Kit?
You can breathe a sigh of relief, because most of the content you need to create it you already have. Maybe it just needs to be organized and structured in the right format, but it will mostly be a task of gathering and arranging materials.
What's included in your Media Kit
Let's get more specific and see what key elements to include to create your Media Kit:
1. your Bio (who we are);
2. statistics from your Social channels and Website traffic;
3. testimonials and reviews;
4. successful collaborations and partnerships;
5. information about the Team and key people of your company;
6. certifications, awards, and recognitions (if you have them);
7. IMAGES, VIDEOS, LOGOS, all graphic materials in high definition.
Nothing that you haven't already produced, at least for the most part, but that you will need to search for, find, and organize.
You might also realize that you need to update some images, videos, and other company information. Remember that the Media Kit is not "static," but will still need to be constantly updated with the most recent materials and content.
Once the collection is complete, all that's left to do is structure the materials in clear and comprehensive formats, to make them easily accessible to your collaborators.
Maximize the effectiveness of your Media Kit
Not all Media Kits are the same, and the difference between a well-crafted Media Kit and one prepared hastily and with little care will make a difference.
First of all, you must be fully aware that through the Media Kit, you need to entice and stimulate potential collaborators interested in writing about you and your products.
Otherwise, you'll find yourself in the same initial situation: they will choose to write about your competitors instead of you.
Always remember that these journalists, bloggers, and influencers choose you not only because they find your business and offerings interesting, but also because they hope to attract more audience and create interest around their site, blog, or profile.
It’s always an equal exchange.
Attract and stimulate collaborators
To motivate collaborators, carefully prepare especially these materials and information:
the statistics of your Social channels and the traffic on your Website;
the testimonials and reviews;
case histories of previous successful collaborations and partnerships.
The more you convince them that you already have an audience and customers who follow and care about your company, the more collaborators will be convinced they can directly benefit from the publication.
They will dedicate themselves with enthusiasm and motivation, and the quality of the editorial work they produce will certainly be better!
Depending on the sector in which you operate, you could offer samples or free trials of your products/services.
This is certainly an extremely effective way to ensure that potential collaborators choose you.
In this way, you also give them the concrete and direct opportunity to test the products, allowing them to form a genuine opinion based on experience.
Some examples of Media Kits
Sometimes an example is better than a thousand words.
And since we should always learn from the best, we present to you some "advanced" examples of Media Kits, or Newsroom sections created by certain brands from which you can draw valuable best practices.
uber
They have dedicated an entire page of their website to the collection of materials and content intended for collaborators and editorial partners.
They have included both the key materials we mentioned earlier in this article (Bio, stats, images, etc.) and a Recent News section where they share the latest updates about the brand and its services.
Spotify
Like Uber, they have dedicated an entire webpage to the collection and presentation of materials and content intended for the press, journalists, and bloggers.
In addition to the latest news from the world of Spotify, there is also information about the company's culture and values, as well as numerous eye-catching, high-quality graphic materials.
Mailchimp
Here too, we find an entire page of the website, the Newsroom, where all the materials and useful information for preparing press/editorial articles are accessible.
An interesting initiative proposed by Mailchimp, which we want to highlight, is the possibility to request the presence of a company spokesperson at events, meetings, and conferences.
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