SMS Marketing for In-Store Promotions
For businesses in-store promotions are a valuable opportunity to boost sales. Therefore, we must make the most of them by informing customers.
And what if you could reach thousands of potential customers, in the area, to promote your in-store sales? And all of this in just a few simple steps, to be managed with a few clicks?
It’s possible with SMS Marketing.
The strength of SMS lies precisely in this:
- maximum delivery performance (98%);
- maximum reading speed (within 3 minutes);
- maximum reach (97% of the adult population).
And they may seem like trivial considerations (they are not at all), but SMS surpass many of the main physiological limitations of emails:
– Issues related to content display on mobile and the performance drops that may result;
– Delivery and display problems that may arise from lack of or poor internet connection (e.g., when at the beach or on a boat).
The display and rendering of SMS, as we know, do not depend on the screen or device, and SMS arrive practically everywhere – at the beach, on a boat.
So why not take advantage of this unbeatable channel to give maximum visibility to your in-store sales?
We’re almost there; the summer sales are just around the corner. And every extra receipt during these times can make a difference.
By integrating an SMS Marketing strategy, you will have an extra boost to support traffic in your store and increase sales!
Remember:
the prerequisite for making the most of SMS Marketing is, of course, to have a list of potential customers in your area.
With a good list of numbers to contact, of potential buyers who are located near your store, you can maximize the effectiveness of your SMS Marketing strategy and achieve exceptional results!
Let’s move on to some good tips to help you plan your SMS Marketing strategy:
1. Properly segment the audience and the offers.
Every recipient is different in terms of identity, gender, interests, and purchasing behavior.
Ha sempre poco senso inviare la stessa promozione a tutti.
Instead, consider segmenting SMS sends with tailored offers designed for each target customer you want to bring into the store.
The first segmentation will almost certainly be between male and female. But age also matters. And especially in the case of a store, the postal code of residence for potential buyers to contact will be very important!
Think about the customer targets you want to reach and the key characteristics of these targets:
gender, age, location.
Consider the specific promotion you want to send to the targets, customizing the text of the message.
2. SMS and Landing Page: combined, a powerful force.
To fully unleash the potential of SMS, we always recommend pairing them with web and interactive content.
Design a specific Landing Page that showcases your offer, with images and enriched content.
Poi inserite il link alla pagina nel testo dell’SMS che invierete.
With the page, you will give potential customers the opportunity to see some images of your items and read more information about your offer, convincing them that it’s definitely worth visiting your store!
3. Create mobile-only special promotions.
If you can make the potential customers you are contacting with your SMS campaign feel special, the results will be guaranteed.
In addition to communicating your store's offers, you can also use SMS to send an exclusive coupon code that provides access to reserved promotions, such as an increased discount or a free product.
This could be the winning card to achieve the maximum number of conversions in-store purchases!
What are you waiting for to plan your SMS Marketing campaign?
Especially now that the Sales are just around the corner, don’t hesitate and use this powerful tool to maximize your store's visibility.
Today and only for a few days, you can also take advantage of our offer dedicated to your business. Discover our SMS Packages to send to 5,000 potential customers in your area starting at just €210!
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