The automatic multichannel email-SMS campaign is generated by the recurrence of the store opening date recorded on the DB. A way to share a moment of celebration with loyal customers by creating sales opportunities. The contact list is extracted from the AUTOMATION TOOL BOX of MAIL MAKER based on the “prevailing store” field processed on the DB. The SMS channel was chosen for its immediacy and the ROI optimized of each campaign; the email is sent only to customers who did not released their cell phone number when joining the program loyalty.