Since 2017 we have been managing the correctness of the CRM data processing of the Bialetti Card Fidelity Program according to the new Privacy Regulation EU/2016/679. The DB has been purpose-built to enable the historicization of consents to regulation, marketing and profiling. Consent validity flags enable anaytics software to process data during insights processing and user targeting. A Dasboard has been developed to track the issuance of consents based on certain dimensions of analysis; store, geographic area, purchase prevalence, loyalty.