AUTOMATED EMAIL “BEST WISHES...A WHOLE MONTH FROM LAGARDENIA”

Client: LLG

Automation Tool Box

AUTOMATED EMAIL “BEST WISHES...A WHOLE MONTH FROM LAGARDENIA”

Since 2014, we have been curating the automatic Happy Birthday Campaign for the loyalty program of the Douglas Group's LaGardenia perfumery insignia. The content of the communication is differentiated according to five types of cardists with dedicated offers.

The targeting program set up on the MAIL MAKER platform generates daily contact lists that receive communication exactly one month after the birthday date.

Customer benefits are valid for the entire campaign period by presenting the fidelity card at checkout.

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