How to Use Video Marketing for Sales
In this period, where videoconferences have become the new normal and Video has become the new celebrity of sales and customer prospecting, let’s discover why it is a truly effective tool and how to use it profitably to increase sales.
Why Use Video Marketing for Sales?
The era of cold calls and formal emails is coming to an end.
Changes in our habits and the evolution of communication channels and tools are moving towards a gradual abandonment of audio and written formats in favor of video formats.
Videos today are the ultimate Marketing tool, with the highest rates of engagement and approval. On Social Media, as well as on websites, they have become essential for creating awareness and visibility.
But know, if you haven’t experienced it yet, that Video Marketing can give your sales team an extra boost. The benefits are numerous: faster conversions, higher rates, and greater customer loyalty.
The Power of Eye Contact
According to a recent article from the Harvard Business Review, a face-to-face appointment with the client is 34 times more effective than an email. It is therefore undeniable that visual “contact” can play a decisive role in the sales process.
In general, unlike calls and emails, video allows the client to meet you; it is more personal and engaging.
Additionally, since it is not scheduled or time-limited, it can be watched and rewatched at any time, better preparing the client for listening.
When to Use Video Marketing for Sales?
Videos are a powerful tool for communication and information.
In terms of sales, they can be successfully used at every stage, from the initial presentation phase to the intermediate Demo phase, and even in post-sale to provide assistance and information.
By integrating videos into the sales funnel, a much more intense and gradually increasing engagement is triggered between accounts and prospects/customers.
The human factor enhances trust and naturally fosters closer relationships.
In which stages of the sales funnel should you integrate videos?
Prospecting
This is a phase of cold contact, the first contact with the prospect to introduce yourself and gauge their interest. It has been shown that videos in the prospecting phase can achieve results 4 times higher than cold calls or emails. Even if the prospect does not know you, through the video they can meet you; this reduces distrust and establishes more empathy.
THE VIDEO SALES LETTER
What is a VSL (video sales letter)? Simply put, it’s your Sales Letter but in video format.
Like the traditional one, typically sent to prospects via email, the goal of the VSL is sales. It aims to quickly capture the potential customer's attention: the problem is presented, and the solution is offered.
Everything should conclude with a CTA directing to your site, a form, or contact information for requesting more information.
Demo and presentation
Compared to prospecting, the effectiveness of the video format is even more evident in this phase. If it weren't for the screen in between, the experience is very similar to an in-person meeting. The video replaces static brochures or presentations. You can personalize it by speaking directly to the prospect, illustrating the product or service with emphasis and empathy, and adding all the potential of non-verbal communication.
PRODUCT DEMO
72% of users would prefer a video format to learn about a product or service.
There are various types, depending on the goal you aim to achieve with the Demo Video: obtaining subscriptions, requesting product trials, or selling.
Start with the objective, your target audience, choose the format and type of video (animation, live), and prepare a script.
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CRM & Assistance
Videos in this phase express their full potential.
When it comes to presenting a problem, doubts, and asking for assistance, we all prefer to interact with a person.
Furthermore, when explaining certain features, usage methods, and characteristics to customers, videos can be exceptional substitutes for the beloved “FAQs.”
In general, video accelerates, simplifies, and speeds up the resolution of reports and requests, strengthens the relationship with the customer, reduces complaints, and increases...
PRODUCT DEMO
72% of users would prefer a video format to learn about a product or service.
There are various types, depending on the goal you aim to achieve with the Demo Video: obtaining subscriptions, requesting product trials, or selling.
Start with the objective, your target audience, choose the format and type of video (animation, live), and prepare a script.
Precedente
Successivo
Video Content is Good for Marketing
In general, there’s more than one good reason why 95% of companies are planning to increase their investments in Video Marketing.
The reason is that videos are the second most consumed online content by users, after images. Moreover, more than half of users want to consume more videos in the future compared to other forms of web content.
In addition to being the most desired content and the second most consumed, video also enriches other communication tools and media channels.
For example, in Email Marketing, integrating a video allows you to provide much more information in less time, as well as increase engagement and gather more clicks on your CTA.
Not only that, but SEO and SERP also benefit.
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