who we ARE

People, Experiences, Method, Goals

Together with the client to build measurable results

CONTACT US

Our mission statement

Involved Skills

We enable brands to manage a targeted and engaging one-to-one communication strategy. We do this by providing technological infrastructures and digital communication that fuel the data flow.

Bidirectional brand-user communication, capable of generating insights into the consumer's potential needs at every stage of their customer journey across both physical and digital sales channels.

Data Quality
100%
System Integration
95%
Privacy Compliance
87%

Free Assessment

Share your development goals with us.

We will help you assess the incremental potential of your information assets, identify areas for improvement in relationship marketing, and address any critical issues in your data processing procedures in relation to GDPR (EU Regulation 2016/679).

QUALITY & DATA TOOLS

Siamo a fianco del cliente con un approccio flessibile e competitivo.

Problem solving

We apply a flexible and competitive "problem-solving" approach to the project that simplifies complexities for the marketer.

Consulting & Support

We support the client-centric evolution of brands by facilitating synergies between the Marketing and IT departments through consulting and support services.

Data Quality

We ensure the actionable nature of data-driven relationship marketing levers through a holistic approach to Data Quality management.

Teamwork

We engage in teamwork that brings together expertise in Marketing, IT, Privacy, Analytics, and Digital Media for every project.

Return On Investment

We optimize processes and infrastructures to maximize the ROI of Relationship Marketing and CRM investments.

Quality Deliverability

We address all factors that impact the deliverability of your email/SMS messaging delivered through the Mail Maker platform.

Our Performance

Screening on Acquired Data
Privacy Compliance Verification
Average ROI Increase
Average Deliverability Increase

Governance

EMANUELE MIONI

Co Founder & Share holder
International Relations

ANDREA GIOVANNETTI

Co Founder & Share holder
Chief Executive Officer (CEO)

DOMENICO VALENTINI

Co Founder & Share holder
Systems Security Manager

MAURIZIO TRIFIRÒ

Co Founder & Share holder
Production Manager

MARCO OTTOLINI

Share Holder e
Chairman of the CDA

DAVIDE MAIORANO

International Media
Partnership manager

Why Digital Metrics

We have been pioneers in European One-to-One marketing, specializing in the custom configuration of IaaS technology architectures for relationship marketing, integrated with our email/SMS communication platform, Mail-Maker.
ANDREA GIOVANNETTI
ANDREA GIOVANNETTICo Owner & Co Founder Digital Metrics Srl
Is your ERP ineffective when queried to generate insights and leverage for relationship marketing? We design Data Warehouses that aggregate data selectively and functionally to convert information into digital communication strategies.
DOMENICO VALENTINI
DOMENICO VALENTINICo Owner & Co Founder Digital Metrics Srl
We assist the brand in implementing data collection and processing policies in compliance with the new EU General Data Protection Regulation (GDPR) 2016/679 and the Italian Data Protection Authority’s guidelines, aimed at loyalty programs and direct marketing.
GIULIA MIONI
GIULIA MIONIDPO Digital Metrics Srl
A successful strategy must constantly drive the registration of new potential customers across various business touch points. We develop turnkey Lead Generation projects with high distribution and conversion rates.
DAVIDE MAIORANO
DAVIDE MAIORANODmedia Manager Digital Metrics Srl
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Our HISTORY

A Strategy in Continuous Evolution

2024

eIDV Service Expands to 48 Countries

We broadened our offering to SEMEA, APAC, and LATAM regions, adding countries like Australia, New Zealand, South Africa, Greece, Israel, and numerous nations across Latin America. In Europe, our coverage became comprehensive, spanning from Germany to the UK, Norway to Finland, Austria, and the Benelux region. Leveraging partnerships with top-tier providers, we enhanced our platform with advanced services for ID document authentication.

2024

2021

2021

Welcoming Our First International Clients

Our fully developed electronic Identity Verification (eIDV) platform began serving its first international clients. We launched operations in eight additional markets, covering Europe’s key regions. Additionally, we partnered with trans-national data providers to secure a steady supply of high-quality, up-to-date data across all supported countries.

2019

The Beginning of Identity Verification

We initiated the development of our Identity Verification platform, capitalizing on our extensive experience managing large-scale data volumes. Our initial focus was on Southern European markets, including Italy, Spain, and Portugal.

2019

2017

2017

New Geko ADV Headquarters in Milan

To support the growing needs of Performance Media clients cultivated over the prior three years, we inaugurated our new Geko ADV office in Milan. This marked a key milestone in our expansion strategy.

2014

Telemarketing Outbound Leadership

Since 2014, we have established a strong presence in the telemarketing industry, serving as an outbound provider for prestigious brands such as Eni, Iren, Telecom, Altroconsumo, and more.

2014

2012

2012

Advancing Permission Marketing

Recognizing the growing importance of Permission Marketing in the cross-channel era, we began focusing our R&D efforts and consulting services on:
- Integrating Mail-Maker with enterprise CRM, ERP, e-commerce, and mobile applications.
- Ensuring compliance with EU Privacy Regulations and guidelines from the Italian Data Protection Authority, particularly in direct communication and loyalty programs.

2009

The Launch of Geko ADV

In 2009, leveraging Digital Metrics’ exclusive database of over 12 million permission-based contacts, we launched Geko ADV. This positioned us among Italy's top players in prospect and performance media. Through our affiliate network, we extended the reach of digital campaigns and sweepstakes to more than 30 million contacts.

2009

2007

2007

The Mail-Maker Platform

Anticipating the multichannel evolution of one-to-one marketing, we launched the Mail-Maker platform in 2007. This innovative email and SMS platform provided real-time connectivity to specialized relationship marketing databases, enhancing our clients’ marketing capabilities.

2006

The Birth of Digital Metrics

Digital Metrics was founded in Rome in 2006 by senior partners who were pioneers in Permission Marketing, Database Building, and Data Quality in Italy. Since 1995, these professionals have worked with leading brands such as J. Walter Thompson, CTS, ENI, La Gardenia, Ariston, Telecom Italia, Buffetti, and Intesa Sanpaolo, driving their digital transformation and earning international recognition. Our journey began with groundbreaking initiatives, including the creation of the first online contest portals in Italy, like Procter & Gamble's “Winnerland.”

2006

CONSULTING, OUTSOURCING, SCALABILITY

Contact us to set up a meeting or receive a free analysis of your business!

CONTACT US
ABOUT US

We enable brands to manage targeted customer loyalty strategies. We build bidirectional brand-user relationships with personalized and engaging one-to-one messaging, via email or SMS, at the right moment, in response to the needs expressed by the customer across business touch points. With our Prospect Media agency, GEKO ADV, we support your growth objectives by generating leads for digital sales channels and providing geo-marketing for physical retail networks.

USEFUL LINKS

Access to the Reserved Area of our email/SMS platform, MailMaker

Our dealership
of Prospect Media

FROM THE BLOG
ROME

+39.06.9522.5680
info@digitalmetrics.eu
00143 Roma - Via Giunio Antonio Resti, 63

MILAN

+39.02.430019331
info@digitalmetrics.eu
20154 - Via Prina, 15

SOFIA

+359.889650677
info@digitalmetrics.eu
1000 - Ul. Shishman 5

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