ONE-TO-ONE COMMUNICATION
Advanced Solutions for Relationship Marketing
We have consolidated expertise in ONE-TO-ONE COMMUNICATION.
We configure networks and devices that create new technology architectures capable of enabling communication between heterogeneous systems of multichannel distribution models (checkout system, CRM, ERP, eCommerce), with customers connected to physical and digital touch-points.
We enable the client to implement data-driven relational marketing projects , facilitating a circular process of data warehousing – user profiling – digital communication – performance analysis – retargeting that intercepts the customer's potential need at every stage of his customer journey.
We base the competitiveness and scalability of our projects on cloud computing (Software as a Service, Infrastructure as a Service) implemented in a secure technological environment.
Our numbers
billion
0
Total records acquired from ERP and synchronized on relational marketing DWH
billion
0
Newsletters and transactional messages sent annually from our Mail Maker sending platform
milion
0
Average number of records acquired and processed each year in our clients' databases
milion
0
Emails/sms automatically generated by the algorithms of our automation toolbox
This is how we optimize your ROI
Data Warehousing
Digital Metrics independently manages Oracle, MySQL, and PostgreSQL DBMS, ensuring high efficiency of services.
We design in a scalable and competitive manner based on project specifications.
MAIL MAKER PLATFORM
The proprietary email/SMS platform is connected to our Relational Marketing applications (Targeting, Automation, RTS) and has advanced features.
The targeting console auto-configures based on the segmentation of the user base structured in the data warehouse.
Automation TOOL BOX
With the Automation TOOL BOX, we create the individual marketing plan that enhances the customer experience and the customer lifetime value.
The software is connected to the data warehouse configured for the client and manages the sending of email, SMS, or combined communications. One-to-One messaging is generated from the record of a consumer action (retargeting), or automatically based on the user profile, RFM, or reaching a specific loyalty score.
The basic Marketing Automation menu can be integrated with additional ad hoc campaigns.
Visit our Case Histories
Examine the 'One-to-One Communication' services applied to business realities similar to yours!
Our Strengths
We offer IaaS infrastructures with a very high level of customization and integration with the company's ERP.
With us, you can manage the data-driven evolution of your relational marketing quickly and with optimized ROI.
CONSULTING
We support the client by fostering a team approach that integrates top IT, legal, and digital media expertise into the project.
OUTSOURCING
With our full-service support programs, we assist in the client-centric evolution of the brand by facilitating synergies between IT and CRM departments.
SCALABILITY
Our cloud computing IaaS solutions are incremental and enable the client to enhance the project with optimized time and cost.
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