Data Quality & Compliance
Advanced Solutions for Relationship Marketing
It has been shown that in data-driven relational marketing, poor data quality can reduce ROI by 14% and can increase project costs by 6%.
With Data Quality , we optimize ROI by improving the accuracy of your decision-making and creative processes, as well as the contactability of users through email/SMS channels.
At the outset of the process, we provide consultancy for implementing data collection and processing policies aligned with the new EU Privacy Regulation 2016/679, protecting you from the risk of penalties without sacrificing customer loyalty capabilities.
Our numbers
4%
Data Quality
Average increase in Quality achieved on the CRM data warehouses built for our clients.
20%
Improvement in ROI
Growth of CRM results achieved on our systems with increased data quality
697 thousand
Corrected errors
Annual result produced by our data formal correctness analysis software
100 %
Verification percentage
Level of screening on the data acquired and processed for our clients using Digital Metrics software
This way, we provide you with a solid foundation
Data Quality
We manage data quality with coordinated and ongoing activities that can impact your relational marketing ROI by up to +14%:
Privacy compliance
We stand by the marketer to establish and monitor project compliance with the European GDPR at all stages of setup and development
Design & Security
Is your ERP slow and ineffective when queried to quickly convert an insight into a high-performing and measurable One-to-One digital marketing action?
We design "consumer-centric" databases optimally prepared for enrichment technologies (applications, analytics). We aggregate CRM data and feedback from the sending platform, always in a selective and project-functional manner while respecting the principles of necessity, legality, fairness, and proportionality. We offer hybrid-cloud systems with dedicated DBMS and high security standards, including firewalls, anti-intrusion systems, and data loss prevention.
Visit our Case Histories
Examine the 'One-to-One Communication' services applied to business realities similar to yours!
Our Strengths
May 25, 2018, is a landmark date in the realm of Data Protection. We offer consultancy and outsourcing DPO services for the holistic management of data collection, security, and processing policies aligned with the new EU Privacy Regulation 2016/679.
CONSULTING
We support the client by fostering a team approach that integrates top IT, legal, and digital media expertise into the project.
OUTSOURCING
With our full-service support programs, we assist in the client-centric evolution of the brand by facilitating synergies between IT and CRM departments.
SCALABILITY
Our cloud computing IaaS solutions are incremental and enable the client to enhance the project with optimized time and cost.