Data Quality & Compliance

Advanced Solutions for Relationship Marketing

It has been shown that in data-driven relational marketing, poor data quality can reduce ROI by 14% and can increase project costs by 6%.

With Data Quality , we optimize ROI by improving the accuracy of your decision-making and creative processes, as well as the contactability of users through email/SMS channels.

At the outset of the process, we provide consultancy for implementing data collection and processing policies aligned with the new EU Privacy Regulation 2016/679, protecting you from the risk of penalties without sacrificing customer loyalty capabilities.

Our numbers

4%

Data Quality

Average increase in Quality achieved on the CRM data warehouses built for our clients.

20%

Improvement in ROI

Growth of CRM results achieved on our systems with increased data quality

697 thousand

Corrected errors

Annual result produced by our data formal correctness analysis software

100 %

Verification percentage

Level of screening on the data acquired and processed for our clients using Digital Metrics software

This way, we provide you with a solid foundation

Data Quality

We manage data quality with coordinated and ongoing activities that can impact your relational marketing ROI by up to +14%:

  • Normalization of daily data flows (transactional, loyalty, demographic).
  • Validation and normalization of contact data (formal correctness, deduplication, error elimination, standardization, blacklist identification, bounce/DLR KO, existing/reachable recipient)
  • Data processing consent management
  • Calculated fields (e.g., primary store)
  • Management and historical tracking of Opt-in and Opt-out
  • Privacy compliance

    We stand by the marketer to establish and monitor project compliance with the European GDPR at all stages of setup and development

  • Outsourcing Data Protection Officer for an evolving management of GDPR, also based on technological innovations affecting data processing
  • Policies and obligations for the protection of personal data, including data security at the level of encryption and data masking solutions
  • Management and updating of the Data Processing Register
  • Implementation of Double Opt-in procedures
  • Design & Security

    Is your ERP slow and ineffective when queried to quickly convert an insight into a high-performing and measurable One-to-One digital marketing action?

    We design "consumer-centric" databases optimally prepared for enrichment technologies (applications, analytics). We aggregate CRM data and feedback from the sending platform, always in a selective and project-functional manner while respecting the principles of necessity, legality, fairness, and proportionality. We offer hybrid-cloud systems with dedicated DBMS and high security standards, including firewalls, anti-intrusion systems, and data loss prevention.

    Visit our Case Histories

    Examine the 'One-to-One Communication' services applied to business realities similar to yours!

    Our Strengths

    May 25, 2018, is a landmark date in the realm of Data Protection. We offer consultancy and outsourcing DPO services for the holistic management of data collection, security, and processing policies aligned with the new EU Privacy Regulation 2016/679.

    CONSULTING

    We support the client by fostering a team approach that integrates top IT, legal, and digital media expertise into the project.

    OUTSOURCING

    With our full-service support programs, we assist in the client-centric evolution of the brand by facilitating synergies between IT and CRM departments.

    SCALABILITY

    Our cloud computing IaaS solutions are incremental and enable the client to enhance the project with optimized time and cost.

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