Piattaforma Mail-Maker – Digital Metrics

Mail-Maker Platform

Multichannel, professional, integrable.

MAIL-MAKER guarantees speed, reliability, and control in all phases of planning, sending, and collecting feedback for your email and SMS messaging.

Developed in-house, MAIL-MAKER meets the needs of CRM and professional senders (Publishers, Agencies, Media Centers, e-commerce) with its extensive library of APIs (SOAP and REST), web services, and batch FTP. MAIL-MAKER is at the heart of Relational Marketing projects thanks to the flexibility of the software and the integration of the "pure marketing data" Data Warehouse, which can be configured specifically by our IT department.

Performance MAIL-MAKER

billion

Records per year

Total records acquired from ERP and synchronized on relational marketing DWH

billion

Sending Emails-SMS

Newsletters and transactional messages sent annually from our Mail Maker sending platform

milion

Anagrafiche CRM

Average number of records acquired and processed each year in our clients' databases

milion

Marketing automation

Emails/sms automatically generated by the algorithms of our automation toolbox

Features & functionalities

Creation & Management of UserBase

Create up to 500 lists per account, each containing basic personal data (email, mobile number, first name, last name) as well as other sociodemographic information. Update the contacts in each list through quick or automated procedures. You can define different no-disturb policies for each list and create a tailored customer experience for user clusters. It is possible to manage one or more Double opt-in and opt-out forms to ensure compliance with privacy regulations.

Automation & Personalization

With the MARKETING AUTOMATION TOOL BOX, you can design your client's individual communication plan. In the email templates and SMS copy, you can include dynamic elements from your database: user's name, gender, loyalty points balance, and last purchase. With MAIL-MAKER, you'll also be able to generate and manage the distribution of unique coupons with barcodes such as EAN8/13, QR code, Code-39, and 128.

Planning & Retargeting

MAIL-MAKER allows you to schedule sends by selecting entire lists or merging multiple lists with the option to include or exclude contacts based on demographic criteria (age, gender, date of birth) or geographic criteria (e.g., postal code). The platform enables you to create retargeting actions by collecting feedback from users contacted via email and SMS and/or tracking user actions through CRM data acquisition.

Integration

MAIL-MAKER features Web Services (including https protocol) for integration with your operational platforms. Thanks to a collaboration with Capgemini, MAIL-MAKER can be integrated with Microsoft Dynamics CRM. The Data Warehouse (DWH) can integrate your CRM data analysis with feedback from executed EMAIL/SMS campaigns.

Analytics

Through the MAIL-MAKER control panel, you can analyze and consult your Account information: statistical data on lists, total number of lists, active contacts, bounce rate, etc. With our proprietary DMP, we can create customized dashboards with analytical and predictive functionalities for your Relationship Marketing.

Feedback tracker

The statistics of each Campaign are tracked for 15 days from the sending date, and it is possible to request an extension of the tracking service if the call-to-action is more extensive. With the Extra-Tracking control panel, marketers can configure integrated web tracking for the DeM campaign on their own website and on third-party sites.

Experts in SYSTEM INTEGRATION

By placing MAIL-MAKER "at the center" of Relationship Marketing projects, we configure IT architectures capable of enabling communication between heterogeneous systems (point-of-sale systems, CRM, ERP, eCommerce).

We therefore enable the client to implement DATA-DRIVEN strategies that create a circular process of CRM / DATA WAREHOUSE / INSIGHTS / TARGETING / ANALYSIS / RE-TARGETING, capable of intercepting and responding to the client's needs at every stage of their customer journey.

Why Choose Mail-Maker

The multichannel EMAIL/SMS platform is connected to Relationship Marketing applications (Targeting, Re-Targeting, Marketing Automation, RTS). The targeting creation filters on the console automatically configure based on the segmentation logic acquired in the MAIL-MAKER data warehouse directly from your CRM.

Ease of Integration

The "Relational Marketing Pure Data" DWH on MAIL-MAKER integrates with the client's infrastructures via API or web services.

Spam Trap Cleaning

We maximize the reputation of your domains with integrated spam trap cleaning activities based on billions of annual sends.

Whitelisting

We support the client in obtaining WHITELIST certification for IP addresses or domains, reducing the risk of being blocked by anti-spam systems.

Algorithms for bulk shipments.

The platform automatically manages bulk email deliveries using algorithms that adjust sending speeds based on each target user's account.

Management of double opt-in and opt-out.

We maximize GDPR compliance with Opt-in, Double Opt-in, and Opt-out forms based on the latest principle of Privacy by Design.

Management of do not disturb policy.

For each user cluster, you can set the "marketing pressure" over a specific time frame, as well as establish precise no-disturb rules.

A/B testing

It is the software that measures the performance of multiple versions of your creative content by sending tests to target samples. Once the creative with the best CTR/OR is identified, it is sent to the entire target audience.

Generation of Unique Codes

Mail-Maker is capable of generating and managing the distribution of unique coupons with barcodes such as EAN8/13, QR code, Code-39, and Code-128. For the CRM, the codes are associated with customers in your user database.

Unique SMS Short Links

Inserting short links in SMS text that direct to sign-up forms and landing pages, or dynamic short links customized for individual users, enabling precise click tracking.