full-service solutions

Advanced Solutions for Relationship Marketing

With Digital Metrics, you can send the right promotion to the right target, through the best one-to-one channel, on the day and at the time when they are most likely to make a purchase, and accurately measure the high conversion rate of each marketing action. This is the goal we pursue together with the client, thanks to a teamwork approach that focuses our expertise in relational marketing, IT, analytics, and digital media on the project.

We support the data-driven evolution of the brand by facilitating synergies between its departments MKT-IT-Legal with consulting and support services that make every process smooth and assured.

Our numbers

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Direct clients.

Managed by our accounts in the distribution, eCommerce, utilities, and media center sectors.

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Campaigns.

Annual targeting and planning operations carried out by our accounts on MAIL MAKER.

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KPI

Processed each year by reporting software on individual campaigns and CRM projects.

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Deliverability

Average percentage increase in One-to-One multichannel messaging for our clients.

This way, we make your life easier

Project and operations

We offer comprehensive solutions for Relational Marketing that deliver measurable results with optimized time and costs.

  • Project coordination and support.
  • Analysis and management of compliance.
  • Layout and configuration of systems
  • Processing of insights and KPI
  • Strategic plan and media plan
  • Design of Marketing Automation
  • Optimization of templates and footers
  • Planning and follow-up of digital campaigns on MAIL MAKER
  • Deliverability

    Our job is to increase the delivery rate of your digital direct. There are many factors that can degrade the delivery rates of emails and SMS, and without a systematic approach, you may lose control and miss out on valuable points in your conversion rate. We manage deliverability organically:

  • At the outset with data quality
  • Downstream with content accuracy
  • On top with the reputation of your IPs.
  • Analytics and Reporting

    We design KPIs and dashboards capable of providing marketers with a "control room" tailored to represent and manage the most strategic phases of the relational marketing plan:

  • Data Quality
  • User base Identity
  • Loyalty program
  • Digital direct
  • We develop benchmarks and control groups that consolidate the measurability of performance over time
  • Visit our Case Histories

    Examine the 'One-to-One Communication' services applied to business realities similar to yours!

    Our Strengths

    The transition to advanced Omni-Channel relational marketing models is a trending topic that requires marketers to overcome technological and organizational obstacles. With our consulting and full-service support services, you can outsource operations and facilitate synergies between your Marketing and IT departments.

    CONSULTING

    We support the client by fostering a team approach that integrates top IT, legal, and digital media expertise into the project.

    OUTSOURCING

    With our full-service support programs, we assist in the client-centric evolution of the brand by facilitating synergies between IT and CRM departments.

    SCALABILITY

    Our cloud computing IaaS solutions are incremental and enable the client to enhance the project with optimized time and cost.

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